Maternal Child Services
New Baby, New Life℠
When it comes to our pregnant Healthy Blue members, we are committed to keeping both mom and baby healthy.
That’s why we encourage all of our moms-to-be to take part in our New Baby, New Life program — a comprehensive care management and care coordination program offering:
- Individualized, one-on-one care management support for high-risk women
- Care coordination for moms who may need a little extra support
- Educational materials and information on community resources
- Incentives to keep up with prenatal, postpartum and well-child visits
New Baby, New Life is a proactive care management program for expectant mothers and their newborns. It identifies pregnant women as early in their pregnancy as possible through review of state enrollment files, claims data, lab reports, hospital census reports, provider notification of pregnancy, and delivery notification forms and self-referrals. Once pregnant members are identified, we act quickly to assess obstetrical risk and ensure appropriate levels of care management services to mitigate risk.
Experienced care managers work with members and providers to establish a care plan for our high risk pregnant members. Care managers collaborate with community agencies to ensure mothers have access to necessary services including transportation, WIC, home-visitor programs, breastfeeding support and counseling.
My Advocate®
As part of the New Baby, New Life program, Healthy Blue members are offered the My Advocate program. This program provides pregnant women proactive, culturally appropriate outreach and education through Interactive Voice Response (IVR), text or smartphone application. This program does not replace the high touch care management approach for high-risk pregnant women. However, it does serve as a supplementary tool to extend our health education outreach.
The goal of the expanded outreach is to identify pregnant women who have become high-risk and facilitate connections between them and our care managers to improve member and baby outcomes. Eligible members receive regular calls with tailored content from a voice personality (Mary Beth). For more information on My Advocate, visit www.myadvocatehelps.com.
NICU support
For parents with infants admitted to the neonatal intensive care unit (NICU), we offer the You and Your Baby in the NICU program and a NICU Post-Traumatic Stress Disorder (NICU PTSD) program. Parents receive education and support on being involved in the care of their babies, visiting the NICU, interacting with hospital care providers and preparing for discharge. Parents are provided with an educa¬tional resource outlining successful strategies they may deploy to collaborate with the care team. The NICU PTSD program seeks to improve outcomes for families of babies who are in the NICU by screening and facilitating referral to treatment for parents experiencing PTSD. This program will support mothers and families at risk for PTSD due to the stressful experience of having a baby in the NICU.